Strategies for an Online Store to Convert Visitors into Customers

Nine strategic ways to optimize your online store and converting visitors into customer.

Strategies to Convert Visitors into Customers for Online stores

While it has become relatively easier to open an online store, it isn't easy to bring traffic to your online store and converting visitors into consumers.


This article looks at the strategies and tips for your online store to be discovered by visitors and converting them into buyers. Here are several tips you can follow to build a well-designed online store with high conversion.

Strategies for an Online Store to Convert Visitors into Customers

1. Search Engine Optimization (SEO)

Reaching out to visitors and converting them to customers requires creativity, following advertisement statistics, and building a strategic plan. A 2019 survey indicates 49 percent of shoppers discover new products through Google. Millennial online stores are therefore investing in search engine optimization in efforts to drive web traffic and capture over 70% of internet users.


2. Choose a Niche

Choosing a niche requires researching market patterns and studying competitors. The trick is to identify either of the following:

  • A product niche could be small but uncompetitive

  • A product niche could be significant but competitive

The best way to discover market gaps is to tap into social media, analyze Amazon/eBay bestsellers, and compare Google trends. A profitable business will always align its value with what people want. Creating an online store that converts demands some level of targeted research to remain relevant.


According to this consultancy firm Joel House Media, 72 percent of marketers find relevancy as the main factor driving SEO traffic.


3. SWOT Analysis

Consider the SWOT analysis, a famous structure for creating business plans which identify strengths, weaknesses, opportunities, and threats of a particular market gap.

  • Strengths - What's the strength of a product niche? Will it be relevant in the future? Does it have multiple product verticals and high consumer demand? What are your skills and knowledge about the niche?

  • Weaknesses - What are the challenges of doing business within a given product niche? Are there any restrictions, controversies surrounding a particular product? Also, Consider government regulations around the shipping of certain products.

  • Opportunities - Some product niches might be competitive, but they could have untapped opportunities like the ability to forge a productive and long-lasting partnership with industry players.

  • Threats - Some product niches might face consumer challenges. Such as parents or teachers advising children against toys. Therefore consider the threats facing a given product niche before settling on one.

Another thing to consider while seeking relevance in an industry is to analyze customer persona data. In your targeted research, explore the intersection of customer tastes, needs, and economic status.


4. Go for the Suitable Business Model

Settle on an effective business model. This could be either of the following:

  • B2C Model - A business to consumers model where you reach out to consumers directly.

  • B2B Model - A business-to-business model where you set yourself apart as a retailer or wholesaler, and sellers buy directly from you.

  • Dropshipping - This model allows you to operate an online store with no inventory but relies on the stock of a third-party retailer.

  • DTC - Also called the direct-to-consumer model that manufacturers products and distributes them directly to consumers without relying on third parties.

5. Pick an Online Store Builder that Appeals to your Website Visitors

An online store builder simplifies the process of designing, setting up, and managing an eCommerce website store. Store builders come in different shapes, and the right choice is always one that aligns with your business goals.


The most popular online store builders are Shopify, WooCommerce, BigCommerce, and Magento. Avoid choosing an eCommerce site based on cheap pricing.


Alternatively, you can also consider building your own online store with a personalized website, features, plugins, and payment methods. Having your online store helps in building a brand name and eliminating competition from other platforms.


6. Listing Your Requirements

Take the following benchmarks as an example of your priority list:

  • Security - Select a secure hosting provider, thereby preventing cybercriminals from breaching data or hacking. Also, consider a host that provides premium SSL security during checkout.

  • Scalability - Does the store host or eCommerce marketplace provides a scalable bandwidth that will handle future traffic to your website.

  • Mobile support - Does the store host provide mobile optimization? A study by Statista shows that mobile phones account for over half of the entire world's web traffic.

Optimize the site store to become mobile-friendly to your website visitors and avoid ranking way below the Search Engine Results Page (SERP). This will help convert visitors into customers.


Additionally, sometimes you might want to be a bit experimental with your site builder before digging dip into your pockets.


7. Landing Page Design

Once you decide on an eCommerce site builder, choose a suitable design theme that displays your services and products in an optimized way. Some website builders have a more comprehensive range of theme selection and fonts. Blend the typography of the site to appeal to the taste of a bigger audience.


Add high-quality product images, creatively crafted product or service descriptions, and make the landing pages effective and organized. Incorporate a few marketing efforts or strategies to promote your website.


8. Choose a Suitable Payment Service Provider

While building your online store, you must choose a payment service providers that help you scale your store and retains customers.

Convert Visitors into Customers

With your own website, you can choose to integrate payment solution like XanPay via an API or any other method. Having your own checkout solution with XanPay ensures that you receive payments directly and almost instantaneously in your bank account. Furthermore, you can also provide the option of local payments to your customers as XanPay allows local payment options from more than 15 countries.


9. Conversion Rate

Study the different metrics to review the conversion rate of your visitors and potential customers. The conversion rate helps you acknowledge the parameters that are working well and the parameters that need improvement.