The global e-commerce market valued at $9.09 trillion in 2019 is expected to grow at a CAGR of 14.7% from 2020-2027. The nature and dynamics of e-commerce have drastically changed due to factors including an increase in online customers, rise in smartphones, and even global events like the coronavirus pandemic. To fully capitalize on the growing opportunities in e-commerce, it is vital for an online business to have a well-performing payment gateway system.
Integrating a payment page in an e-commerce website enables a merchant to offer an optimized experience that drives a customer’s journey from cart to purchase. In this article, we seek to understand the importance of a payment gateway for an online shop and explore the best practices for integrating a payment page in any e-commerce business.
The Importance of a Payment Gateway in E-commerce
A payment page contributes huge value to success in an e-commerce shopping experience. The checkout page or the payment page is the final step to converting a browsing customer into a paying customer. The interface of a checkout page, payment options, efficiency, promptness, and other factors play a major role in converting users into customers.
A recent study indicates that 1 out of 5 shoppers abandon their carts owing to the ‘too long/complicated checkout process’. Integrating a well-performing payment page with all the necessary tools allows a customer to engage in a smooth shopping experience. Furthermore, it facilitates merchants with tools to maximize their profits and expand their business.
By integrating a payment gateway which is simple, fast, effective, and secure, vendors can increase their sale and customer-base. The benefits of a well-performing payment gateway in e-commerce include international sales, increased customer satisfaction, reduction in losses arising due to failed checkouts, and ease in conducting businesses globally.
Best Practices for Integrating Payment Page
Payment gateway integration deployed with best practices facilitates a smooth experience of the final process of converting a user into a recurring buyer of your product or service.
Multiple Interactions - Integrating a payment page with a robust API allows your customers to interact through multiple methods. Customers can access the checkout process through different devices like smartphone applications.
Overseas Payment - A resilient payment gateway system allows collecting overseas payments from customers thereby enabling you to conduct your business globally without any limitations.
Faster Process - A payment gateway should incorporate a faster checkout process, autofill information, and smarter forms that make the process of checkout a smooth experience.
Wider Payment Options - By integrating a payment gateway in e-commerce, you can offer a wide variety of payment options that meets the needs of your customers. This further helps in driving new customers to e-commerce platforms by offering an optimum user experience. Analysis indicates that nearly 56% of respondents expect a variety of payment options on the checkout page.
Minimal Distractions - A clean, minimalistic payment page design that integrates only the required data and removes any additional distractions aids in converting a user into a paying customer.
Local Payment - One of the best practices that should be integrated into a payment page is the acceptance of local payment options for customers and merchants. By incorporating local payments, it allows customers to pay in their local currency. Alongside, a merchant receives payment in their local currency thereby facilitating an efficient payment process.
XanPay: A Payment Gateway Solution
One of the reasons cited for cart abandonment includes the lack of available payment methods. Although payment service providers have evolved beyond credit and debit cards, there still lacks innovation in payment systems. Moreover, the issue is more persistent with cross-border payments thereby restricting merchants to grow their businesses on a global scale.
For cross border transactions, traditional payment service providers charge a heavy transaction fee for accepting local payments. The process of accepting local payments is extensive and accompanied by high application requirements. This further constrains a merchant to conduct a global business in preferred currencies.
With XanPay’s solution, a merchant can leverage its innovative technology to conduct cross-border transactions with lower fees and faster payment processes. XanPay facilitates businesses to lower their transaction fee costs from as high as 7% with conventional financial infrastructure to less than 2%. Furthermore, the long settlement times, as high as weeks with traditional service providers, are reduced to instant* processing with XanPay solution. XanPay facilitates a merchant to enable local payment methods in multiple countries in a much faster, cheaper, and easier manner.
XanPay’s infrastructure integrates its proprietary C2C-routing-technology to facilitate cross-border payments between payment service providers, merchants, and their customers. Moreover, stakeholders can leverage the advantages of XanPay payment architecture without any risks of custody.
How to Integrate XanPay into Checkout Page
The routing technology of XanPay connects payment service providers and merchants. A single software stack of XanPay supports more than 15 countries and currencies with local payment options. There are three ways to integrate XanPay into the checkout page of any website. This includes:
1. Embedding Widget
XanPay’s component can be directly embedded into your website so that customers can easily complete the checkout. Through the widget, third-parties can accept payments using a pre-built XanPay interface.
2. Full-Page Checkout
In this method, your business integrates a XanPay button for a separate checkout process. Once the payment is complete, customers will be redirected back to your website.
3. XanPay API
The XanPay REST API allows partners to leverage XanPay benefits using a custom interface. The robust API allows integration of XanPay as per your branding needs.
The expansion of e-commerce has made it mandatory for merchants and vendors to innovate within their infrastructure. A rise in customer base has further elevated the need for an accessible, affordable, easy, and fast payment processing system. Evolving integrations like XanPay enable merchants to leverage business opportunities, expand their business globally, and provide a robust payment gateway infrastructure that fulfills the needs of their customers.