Elitedias experienced a 5x increase in no. of transactions and uncovered new markets
Gaming & eSports
Top Target Markets
Singapore, Malaysia, Indonesia
WooCommerce XanPay plugin
Rapid boom of the gaming industry
Gaming has become very popular during the pandemic. During the first few lockdowns in February and April of 2020, gaming activities surged due to the lack of mobility and convenience in passing time. Up to 40% of the world's top gaming markets are located in Asia.
Elitedias was born to cater to this exact demand.
Growing the Singapore business locally
The game credits top-up brand was started by a 2-person team. They first started selling the credits on Carousell to their friends, cheaper than what the Apple’s AppStore or Google’s PlayStore were offering. In a few months, they quickly realized that this would benefit a much bigger gamers market than they had anticipated.
Elitedias team has a strong focus on their homebase market, Singapore. Apart from the usual credit card options, they look to include local payment method options to suit modern preferences. Despite XanPay being one of the newest payment options, the team observed an increasing number of users who chose it as their checkout method.
The team also developed a strategy to retain users. When users encounter PayNow QR payment issues on another payment gateway, they are redirected to the XanPay option to ensure purchase can still be completed seamlessly. This has greatly prevented the loss of both their existing users and new users in unexpected situations.
Opening new doors in the Asian market
Southeast Asia's (SEA) region is the fastest-growing mobile games market in the world, boasting a year-on-year growth of +17.4% with $2.6 billion revenue. XanPay specializes in offering widely adopted alternative payment methods in this market.
Prior to XanPay, Elitedias was focusing mainly on the Singapore market. By using a simple no-code WooCommerce plugin integration from XanPay, the team quickly uncovered new markets in SEA. Cross border payments came streaming in from Malaysia, Indonesia and Australia within the month of integration. After a few months, the number of transactions from these new markets has increased more than 5x and the volume has grown over 10x month-on-month.
The rapid pick-up has demonstrated how widely adopted and familiar are the users to these alternative payment methods offered by XanPay in various countries. Users knew intuitively how to checkout and make easy payments.
“It is very exciting acquiring users from new countries using XanPay. This has given us a head start to grow in strong gaming markets such as Indonesia. The SEA region is booming and we look forward to taking our business to the next level.” - Jordan Chen, Co-founder of Elitedias
Casual gamers of Elitedias in Singapore who uses XanPay has grown 5x in 3 months
Retained users who encounter PayNow issues on other payment gateways
Experienced immediate payment adoption in 3 new markets with one integration - Malaysia (MYR), Australia (AUD), Indonesia (IDR)
Volume of transactions from the new markets is increasing rapidly month-over-month
For more information about XanPay’s services in the gaming industry, please visit here.
Visit the gaming top-up platform for more, Elitedias.